Cold Flame

Well I got this new logo of Intel. The biggest microprocessor company based in Santa Clara, USA (also in your PC!!) is now changing its 37 years old logo and marketing campaign. Instead of telling everyone "INTEL INSIDE", it will now tell everyone "LEAP AHEAD" as it has changed its corporate slogan also. However, it will continue INTEL INSIDE marketing program for sometime for PC manufacturers. The INTEL INSIDE campaign launched in 90's helped INTEL to be the 5th biggest brand in the world.

BUT WHY INTEL is changing?

The reason for doing this is the diversification and growth in other segments of memory chips. INTEL INSIDE campaign was made for computers indicating that Intel microprocessor resides inside a computer. But now Intel is growing into other segments as well specially in mobile phone chips market. It is trying to create same position in cell phone market right now and for this it recently announced its tie up with STMicroelectronics. Intel is also desperate to create space for itself into consumer electronics market also. All this prompted it to shift everyone's attention from its current impression as a Computer chip manufacturer. Apple has also declared that it will now use Intel's chips in its some products.